Longchamp Arrives at Blue Cargo, Biarritz
Where the Maison's signature green meets the energy of the Basque coast
Longchamp arrives at Blue Cargo, the iconic destination nestled between the Atlantic Ocean and the rolling hills of the Basque Country, for an exclusive ten-day summer escape in Bidart, just moments from Biarritz. In perfect harmony with the region's authentic spirit, wild beauty, and effortless elegance, the Maison unveils La Plage Longchamp—a vibrant destination where fashion, relaxation, and meaningful experiences come together. A place designed for encounters, discoveries, and moments worth sharing, it invites guests to leave the everyday behind and embrace a different way of experiencing Longchamp: freer, sunnier, and more instinctive.
Conceived as a quintessential summer destination, La Plage Longchamp transforms Blue Cargo with the Maison's signature vibrant green—from beach cabins and parasols to furniture and curated accessories—creating an instantly recognizable setting framed by white surf and the deep blue of the Atlantic. Throughout the day, the space evolves with a curated programme of experiences, including oceanfront wellness sessions, convivial gatherings, live music, creative workshops, and indulgent culinary moments.
To celebrate the opening of this new destination, Longchamp brought together guests, local talents, journalists, and content creators for an inaugural evening dedicated to conviviality and shared experiences. In an atmosphere specially reimagined for the occasion, guests discovered a curated programme filled with inspiring encounters, creative moments, and festive highlights.
From the early morning hours until the final moments of the day, La Plage Longchamp offered an immersive summer experience: oceanfront wellness practices, participatory workshops, musical performances, DJ sets, and gourmet interludes came together to create a vibrant setting, resonating with the Maison’s universe and the unique energy of the Basque coast.
Throughout the days, guests will be able to experience La Plage Longchamp at their own pace by booking the experiences of their choice.
La Plage Longchamp at Blue Cargo
Blue Cargo, Bidart
2 Av. du Lac, 64210 Bidart
From July 4 to July 14, 2026
